Movie Optimus
Transformer Optimus Prime wants his name back, right now preferably (Engadget)
In a cunning bid to remind the adult world of its long-lost childhood, in
which even the most vacuous fictional characters could somehow seem magical,
Hasbro has suddenly decided to sue ASUS over its ‘Transformer Prime’ branding.
It doesn’t matter that the Transformer Prime really does transform — you
know, _in real-life_ — or that it exists in a non-competing market, or that
the latest Transformers movie was a complete waste of everybody’s time. Nope,
Hasbro still feels the need to “aggressively protect its brands and products”
from illusory enemies, and it’s fully prepared to threaten ASUS with a sales
injunction until some sort of conciliatory gesture appears on its bank
statement. If this lawsuit takes hold — please, not another Dusseldorf –
then we promise that our future children will never buy, watch or touch a
single Hasbro product. Except maybe that R2-D2 version of Operation, which is
pretty sweet.
Transformer Optimus Prime wants his name back, right now preferably originally
appeared on Engadget on Thu, 22 Dec 2011 05:04:00 EDT. Please see our terms
for use of feeds.
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Transformers: the Movie Optimus Prime Vs. Megatron
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