Six Million Dollar
The 3 ‘BIGGEST’ Secrets in Copywriting
A 10 Minute Secret and Two More That Gives You An Instant Advantage Over Other Copywriters… Even if they‘re better!
Let‘s get right to it. As of now I have five writers on my staff. I charge $19,000.00 for a long copy sales letter plus a % of gross sales.
And the truth is we can’t keep up with the demand! Turning down 8 out of every
10 projects is a given. So what’s my secret?
Actually there’s several – but here’s three that will help you achieve success much quicker…
Number One: Have someone else read your sales copy out loud.
It’s that simple. Print two copies of your draft. Give one to a friend or
family member. Sit across from them with a pen, and your copy in hand.
They read – you listen – WITHOUT stopping or interrupting them.
If they stumble – get stuck or don’t get something – you have a problem.
Simply mark the problem areas as they continue. After, you can go back
through and fix your letter. This is a sure way to take your copy up a notch
or two within 10 minutes!
Number Two: Write winning letters out by hand.
Do Not type them! You get a comfortable pen and a yellow legal pad. Print
the winning letter and begin writing it out longhand.
Just be sure it was a winner that pulled – or is pulling in great response.
Here is a letter you can start with. It’s one of mine and I assure you it is a
winner…
www.dynamicresponsemarketing.com
This will imprint what it’s like to write world-class copy. You get a sense of
the flow – concepts – positioning of elements – headlines – calls to action – the
offers – the perceived value and much more!
Number Three: If possible be the target audience.
“Target audience to target audience” is the strongest copy you can write.
This is where it really feels personal, like you’re really talking “with” them
because you are one of them.
Brian Keith Voiles is a million dollar copywriter – who I now have a
joint venture with.
During an Intimate Interview we did – he told me he has a piece of copy
that will mail over 4 million pieces every year… possibly for the rest of his life!
He said, “But you know Shaune, I CHEATED…do you want to know my secret?”
I said, “Of course Brian…”
He said, “I was the target audience for the product.”
Here’s the problem though: Usually you will not be a part of the target
audience. And it’s simply not something you can fake!
The only way I know to quickly “get there” is by conducting Intimate
Interviews with a few people from the target audience.
By doing so creates all those nuances that are hidden below the surface
of successful target audience to target audience copy. Like…
– Connection
– Believability
– Lower Resistance
– Real Life Tid-Bits
– Real Life Events
- Hidden Desires and Objections
ALL the elements that make the copy really pull. Not simply just a well-crafted
sales message.
Talking target audience to target audience – you’ll also find you don’t have to explain as much because you know they understand. You begin to say something of importance in 1 sentence – versus 4 or 5 like most copywriters do.
By doing this your market won’t say, “You’re just trying to sell me.”
So abbreviate your language – express understanding…compassion…empathy…
Quickly learning how to conduct your own Intimate Interviews will help you
do these things and much more.
All will have a profound effect on your response rate. Besides the important
fact that your copy will read much faster!
In my copy coaching program you will learn how to do your own Intimate Interviews and quickly become ‘one’ with your market. That alone can, and has, resulted in six figure incomes from many of my students.
But you’ll also learn many unique techniques only I teach. Just by ‘positioning’ yourself correctly — or using indirect persuasion — can take you from a complete newbie to high paid direct response copywriter in just 12 weeks! But there’s more – lots more.
Find out how YOU can uniquely position yourself — in a market with lots of room at the top — by registering for an upcoming free teleseminar.
In the meantime, start applying the three copywriting techniques outlined above. They may sound simple — but the most powerful techniques usually do.
Intro – Six Million Dollar Man
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