Starting Line
Using Gifts Cards To Add To Your Bottom Line
Gift cards are not a unique idea. You can find them in virtually every do it yourself and department store, restaurant franchises, and even many grocery stores are offering them. These are such powerful instruments that 80% of the top 100 retailers in the United States say that gift cards represent the largest single selling item for them. Today, many more small to medium size retailers and leaping on the gift card train.
A gift card program will have undeniable benefits to a small and medium size retailer. They are good alternatives for those who have no idea what they should buy for someone on their list. They can expand a retailer’s customer base with very little money. And they present retailers with instant cash while the item or service is supplied at a later date.
Gift cards have also matured into a marketing tool in their own right. A retailer that fails to have a gift card program in existence may be thought of as less attractive than a a competing store offering the service. In order to reap its full rewards the program has to have customer appeal and recognition. This is where the significance of gift card packaging comes into play. Retailers can greatly raise a consumers perceived value of a card with original forms of packaging and presentation.
Gift cards can often have the result of growing total sales numbers. When a consumer uses a card they usually spend around twenty to forty percent more than the initial value of the gift card. This will greatly add to a retailers bottom line.
Implementing a card program is one step but just as critical is providing attractive gift card holder options to consumers. Enhanced packaging is a great way for a store to stand out so that a gift card does not get swallowed up in a sea of cards. Consumers are now more discerning than ever and are searching for avenues to make a gift card look special. The packaging has an important role as it completes the gift. This is especially true when the packaging is available free of charge. According to a recent survey, 84% of participants said they would purchase a gift card if it came with free packaging. Many consumers also stated they would be willing to buy the packaging if various options were made available.
Gift card can now be given in all kinds of envelopes, boxes, tins and pouches. Stores have paid attention and are responding.
So if you have not yet established a gift card program for your retail location, now is a good time to get going on it. Consumers no longer see gift cards as thrifty and boring presents. Just make your packaging as enticing as your cards.
The Starting Line. The Best Of Me
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