Super Powers
Did Admob Go Willing When Acquired By Google
A large mobile advertising company named Admob was bought by Google
Google is investing heavily in mobile advertising and some think it is because of the release of the Motorola Droid.
Google will pay approximately $ 750 million dollars to purchase AdMob the worlds largest mobile advertising marketplace. The Admob purchase at $ 750,000,000 makes it one of Google’s largest business acquisition investments.
Google has tremendous power and it may be in the interest of the public to keep a close eye on how it uses it. Fortunately, the company has the unofficial slogan “don’t be evil. See the article on Google buying AdMob.
About AdMob
So what makes a company worth $ 750 million? The AdMob web site says Mobile devices are a critical media platform and we are building the tools to let every business on earth leverage mobile”.
From this point forward Google will have the capability of letting businesses earth wide leverage the power of mobile. Google can add this new found advantage to its ever growing list of powers. Good thing Google is focused on advertising specifically, otherwise they could enter any market and cause huge problems for existing businesses. Start up companies for the most part.
The Los Angeles Times reports:
In a recent report, AdMob said that the number of mobile ads it served had increased nearly 540% from September 2007, to 10.2 billion per month from 1.6 billion. As mobile phones morph further into pocket Internet devices, and consumers grow accustomed to performing online functions like search, gaming and instant messaging on their handsets, opportunities for advertising companies like Google will grow rapidly, analysts expect.
The trustworthy L.A. Times also says Google expects regulatory scrutiny of the AdMob deal but hopes the pact will be approved within a matter a months.
Is Google aiming for a googol?
Google has bought as many as 56 businesses according to the online encyclopedia called Wikipedia. Many of these companies are start ups. Its most expensive acquisition so far has been YouTube, which it bought for $ 1.65 billion. It cost $ 3. 1 billion on Double Click, which is now its AdSense service.
Ad Mob is the fourth-biggest purchase Google has ever made. Google bought AOL for $ 1 billion in 2005. There are several very expensive companies that Google has acquired, one of those is an online security company named Postini.
Google groups comes from Deja which is the first company Google Acquired. It appears that the purchase price for Deja was too small to be reported, likely it was only a couple million.
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